LEAD CREATIVE // ART DIRECTOR // DESIGNER
SUPERMALT ASKED US TO HELP THEM LAUNCH THEIR NEW BRAND PROPOSITION; LIVE UP!, WITH A CAMPAIGN THAT CELEBRATED SUPERMALTS AFRO-CARIBBEAN HERITAGE.
The Live Up! campaign kicked off with a social tease and competition, we then launched limited edition carnival packs in off-trade before embarking on a carnival tour with our Patties & Malt van.
