CREATIVE DIRECTOR // ART DIRECTOR // DESIGNER
WE WERE ASKED TO CELEBRATE THE LAUNCH OF NOKIA 8 AND ITS DUAL-SIGHT FUNCTIONALITY, WE DID THIS BY CREATING A CAMPAIGN THAT TOLD BOTH SIDES OF THE STORY AT THE SAME TIME AND INTRODUCED USERS TO THE ‘BOTHIE’.
WE HELPED CREATE A MULTI-TIERED CAMPAIGN THAT HIGHLIGHTS DUAL-SIGHT MODES TO CAPTURE MEMORIES IN A WAY THAT’S NEVER BEEN DONE BEFORE.
The campaign launched across a range of channels including TVC, OOH, digital, social, point-of-sale and PR. Markets included UK, Europe, Africa, India, China and Russia.
With the launch of the Nokia 8 came the bothie, the evolution of the selfie, and a way for content creators to let their followers and friends see even more of their lives. Up until now, there have always been parts of the story you couldn’t capture.
But with the all-new Dual-Sight feature you can share both sides of your story. Using this platform, we helped to launch the Nokia 8 globally as a phone for creators. Telling the story of a group of friends, we captured real-life usage occasions for the #Bothie.
The campaign ran across a range of channels including TV, OOH, digital, social, in-store and PR. Markets included UK, Europe, Africa, India and Russia.
I was Creative Director on the project and responsible for concept, writing scripts / vignettes, photography direction and art direction across all comms.
